Transactional
Storytelling
Motivate Behavior | Generate Sales | Cultivate Relationships
Motivating Behavior
I believe storytelling is one of the most powerful human skills we possess. And as AI continues to assume more of the repeatable tasks in nearly every industry, the ability to communicate in meaningful, human ways will become even more valuable. In fact, what used to be considered a “soft skill” is quickly becoming a required—and very hard—skill.
Storytelling isn’t just for campfires or awkward family reunions. It’s one of the most effective tools we have for building trust, strengthening relationships, and influencing decisions. And in business, relationships drive everything.
Transactional Storytelling goes beyond simply sharing a good story. It’s about intentionally using stories to motivate behavior. The goal isn’t just to entertain your audience—it’s to move them from a passive state to an active one.
Right now, your stories live in your memory. Over time they fade, drift, and lose clarity. Through my 3D Story Cadence System, you’ll learn how to extract, refine, and engineer those experiences into powerful communication tools—stories that increase your influence, strengthen your relationships, and expand your impact with every audience you engage.
Click the One Sheet for more details.
3D Story Cadence System
Engineering a story to become transactional doesn’t happen by chance. It requires a deliberate process. That process is built around three distinct phases of the 3D Story Cadence System: Discover, Develop, and Deliver.
Discover
The first step is learning how to recognize your most valuable stories. Not every story is transactional, but many of your most powerful experiences already contain the ingredients. By sharpening your story lens, you’ll learn how to identify, classify, and capture the stories that have the potential to influence behavior.
Develop
Once a story is identified, we engineer it for impact. Using the cadence framework, we shape the structure and rhythm of the story so it engages both sides of the listener’s brain—the analytical and the creative. During this phase, we intentionally design the transactional elements that give the story its ability to influence decisions and motivate action.
Deliver
A powerful story only works when it’s used at the right moment. In the delivery phase, you’ll learn when and where to deploy your power stories and how to present them with clarity, confidence, and purpose. When delivered correctly, these stories don’t just entertain—they activate your audience and inspire them to take action.
Keynote Experience
The Motivating Behavior with Transactional Storytelling keynote quickly immerses your audience in Mike Brian’s powerful 3D Story Cadence System. Through engaging stories, practical insights, and interactive moments, attendees will begin to see their own experiences in a completely new way.
Participants will learn how to identify the stories in their lives that can become powerful tools for influence—stories that can motivate behavior, strengthen relationships, and drive meaningful outcomes in business and leadership.
To help reinforce the learning, attendees can access Mike’s StoryKit, a practical resource designed to help them capture and develop their own stories. Event planners can provide this as a downloadable resource through a QR code or as a preprinted workbook for each participant.
This keynote is entertaining, motivational, and highly educational. More importantly, it creates a powerful paradigm shift—helping participants realize that the stories they already possess can become some of the most impactful communication tools they will ever use.
2 hour or 1/2 Day workshop
The Motivating Behavior with Transactional Storytelling Workshop is an immersive, hands-on experience designed to help participants transform their everyday experiences into powerful tools for influence.
Guided by Mike Brian’s 3D Story Cadence System, attendees will learn how to discover, develop, and deliver stories that do more than entertain—they motivate behavior, build trust, and strengthen relationships in business and leadership.
Throughout the workshop, participants will actively work through the process of identifying the stories in their own lives that hold the greatest potential for impact. They will then learn how to engineer those stories using a structured cadence that engages both the analytical and creative sides of the listener’s brain, making their communication more memorable, persuasive, and actionable.
Each participant will also receive Mike’s StoryKit, a practical workbook designed to help them capture, refine, and organize their stories into a repeatable communication tool they can use in presentations, leadership conversations, sales discussions, and everyday interactions.
This workshop is highly interactive, deeply practical, and immediately applicable. Participants leave not only inspired, but equipped with a framework and tools they can use to elevate their influence and communicate with greater clarity, confidence, and impact.
For organizations looking to invest in their people, this workshop equips teams with a powerful communication skill that can improve leadership effectiveness, strengthen relationships with clients and colleagues, and inspire meaningful action.