Story’s are the secret weapon for successful business people. Whether they believe it or not. Being able to construct a story with a strategic purpose is a skill that doesn’t just come from having the ‘gift of gab’.
In my Story Secret keynote I take attendees through the three stage process
How to find your stories, but not just random events, strategic stories that can be use in their work.
How to develop stores so that they are worth more than a banter at AppleBees. Stories that carry impact and can generate results.
When is it strategically appropriate to use a story. What are the risks for using a story in the wrong context. How to determine if the timing for a story is right.
This Keynote is more than just convincing people that they need to tell stories. This keynote is practical strategic application that will make their stories more impactful.
Attendees will learn how to use my Story Cadence. A rhythm based tool that will empower them to craft their stories in a structure that will work every time.
The word BRAND has been beat up, modified, re-interpreted and misused over the past several years. True branding is an art form that requires a great deal of structural attention.
Over the years I have found that the true branding process can be leveraged by individuals to manage the brand that they currently have – whether they believe it or not.
This keynote will demonstrate a proven branding process that can be leveraged by people to cultivate a brand that people will WANT to follow.
Your attendees will have a renewed respect for branding and the tools they need to become a more influential leader.
Change is going to happen – whether we want it or not. The change itself is often unmanageable. But, the impact of that change on people can be managed in two ways – passively or actively.
This keynote dive’s deep into change and the ability we have to adapt to it. Some changes are literally life changing. How we react to those changes will determine the long-term impact it will have on our lives.
Nearly 30 years ago, sitting in my office on a traumatic phone call, I lost my hearing. Not kind of, I am currently over 80% deaf. Adapting to that in a marketing, advertising and communications industry was monumental. But, once I realized that I had the power to manage the impact of that change, I developed a process to help other adapt actively. The choice is yours – the rewards can be as well.